Are You Talking to Me?

The art of finding the right audience.

Speaker: Gwen Bouchie

Inspiring action takes more than awareness — it also requires understanding what motivates a person and what benefits he or she finds relevant. You want them to feel you’re talking to THEM. In this interactive session, you’ll learn about audiences for the purposes of marketing: what they are, how they’re useful, and how understanding them can be applicable to your prevention work.