Get the Word Out!

Strategies for Successfully Marketing Your Prevention Initiative

Speakers: Gwen Bouchie, Darkness to Light

You’ve brought together your coalition, and now it’s time to get the word out about your initiative! Your marketing strategy is the series of actions that are going to help you achieve your initiative goals. The term ‘strategy’ might seem intimidating, but building an effective strategy doesn’t need to be difficult. This interactive session will give you an overview of what a marketing strategy is and what it means to your initiative, tools and resources to help you build that strategy, plus additional tips and tricks to help make putting it into action easier.

Bring your laptop or tablet as this session is designed to be interactive.