Dr. Kim Longfield, Research


Dr. Kim Longfield has more than 25 years of experience in research and international development. Her areas of expertise include translating evidence into practice, stakeholder engagement, strategic advising and communications, research and evaluation design, and capacity building. She has worked in social marketing, behavior change, social franchising, HIV/AIDS, reproductive health and family planning, safe abortion, maternal health, child health, malaria, tuberculosis, non-communicable diseases, gender empowerment, and governance.

Kim consults through her company, Databoom, helping Darkness to Light continue to improve stakeholder engagement and develop strategic communications backed by evidence. She also designs studies to generate insight, evaluate impact, and identify practical solutions for organizations working in resource poor settings. She excels at presenting complicated information to a range of audiences and using evidence to inform decision-making.

Prior to founding Databoom, Kim served as Director of Strategic Research and Evaluation at Population Services International, a global health nonprofit with $600 million in annual revenues and offices in more than 60 countries around the world. She led the organization’s evaluation agenda to answer questions of strategic importance, including the impact, effectiveness, cost effectiveness, scale, and quality of social marketing programs. Her work has been used to develop, monitor, and evaluate programs, analyze health markets, and advocate for standard measures across organizations. She is the author of more than fifty published journal articles, reports, book chapters, and working papers. Kim has a PhD in Sociology and International Health and a MPH in International Health/Health Communication and Education, both from the Tulane University.